Disrupting the industry of analysts

I love analysts. The buzz a report can create can drive amazing amounts of traffic to your product and give it a lot of street credibility. My only beef with the whole industry is that the reports cost an arm and a leg.

There are however “open analysts” – the folk at RedMonk, a bit of the 451 CAOS Theory (of the 451Group).

What interests me most is how analyst services are getting cheaper, coming from the media outlets themselves. Look at GigaOM Pro ($299) and BI Intelligence (normally $499, now $299 for an introductory offer).

Those are prices one can muster. $299 for a year. They also get/repackage the news. I’m big on the above services and I think more of this will arrive.