Online business models around content
We’ve taken a scare resource and made it infinite, an idea by Adam Curry. In the print world, you had n-number of ads. In the online world, you can place any amount of banners on your site, or there are a multitude of sites serving such banners. This is why its hard to generate revenue.
Robert Scoble brings up a great point on TWiT#423 – tech journalism is everywhere. Its hard to make good quality tech content because it costs money. A good article on how an iPhone is made involves you to head to China to visit the factory floor, and can easily cost $10,000. However when you write a (blog) post, what can you make on viewership in terms of CPM? $5? $15? It is a tiny amount which is why many tech journalists/bloggers end up repackaging press releases.
Worlds that haven’t been touched negatively seem to be fashion & cars. But tech is clearly affected.
Evan Williams gives us tools to express ourselves – Blogger, Twitter, Medium. He’s made tonnes of money as people have been willing to create content for free. How do journalists make a living? Leo Laporte suggests that the Internet has arrived – you figure out to make a living.
The problem is people doing it for free. It devalues the work of people doing it for bucks.
What about the CPM for location based ads? Today you get so many apps that give away the location, with users opting in.
