Beyoncé, Jay-Z, streaming music and earned media
Last week, I read in the WSJ an article about Beyoncé and Jay-Z and their new album, “Everything is Love”. If you have a subscription, feel free to read: Beyoncé and Jay-Z Go Pay-to-Play With New Album.
Naturally, that tempted me to listen to the album with my Apple Music subscription. I was not moved (keeping in mind, Jay-Z’s Empire State of Mind is one of my favourite tunes).
So Taylor Swift has done before too. One of the reasons why I have subscribed to Apple Music was to listen to her music when she pulled out of Spotify. While this has changed, I have never bothered to change my streaming music service of choice.
It occured to me that these folk only do this to get in the news. It is free advertising, via “earned media”. I generally don’t read music reviews in the papers that I subscribe to, but if it makes the main pages, it is quite hard to skip over.
