Colin Charles Agenda

Today I tried to checkout RM450 using iPay88. They only accept Visa or MasterCard credit cards, so I pulled my wallet out.

I thought I would use the Citibank card today. I got sent to an error page. So I clicked the back button to head back and thankfully this worked.

I dug further and found a Direct Access card. I have to choose an issuing bank and now had to think a little harder to figure out that this card belongs to CIMB. I was sent a code via USSD verification which was valid for a mere 3 minutes. I had to run to my phone which was charging upstairs and run back down to make the transaction.

Later I see an SMS from Citibank giving me my OneTime PIN that is valid for 4 minutes. I never even got the chance to use it.

Now, lets say I was the average consumer.

1. What would I have done with the error page?
2. How would I have reacted to seeing one design then seeing the iPay88 page? Seems close to an attack. Stripe doesn’t have this problem.
3. How quickly would I have retried the same credit card before I gave up on the online purchase?

Anecdotal evidence from several online stores that I’ve been involved in suggests Malaysians are a patient bunch. They try up to three times for a credit card transaction before abandoning the cart. Some will email because its clear they really want the item. Most truly just give up.

E-commerce is slated to be big. But fixing payments should be crucial.

I love competition and free markets. I read about Pirq coming to Malaysia via the webcampkl group. An interesting thread is brewing.

In Malaysia, I see three players (not including Foursquare for merchants which some establishments use to give mayor discounts, every 5th check-in, etc.): 

1. ChopChop is the pioneer in this space (bootstrapped around December 2011 by 3 passionate young entrepreneurs whom I’ve had the pleasure of meeting more than once). 
2. Shortly thereafter Voucheres came along and they picked up a nifty RM700,000 from MyEG & MDEC (newsclip, crunchbase). They’re a startup with 4 founders (January 2012), claiming 10 employees, and they seem to be relaunching 10 months into it. 
3. And the latest to the block? ChopInk (July 2012). Four young founders who were AllStars graduates (RM18,000 + mentorship for some 6-7% equity), which I’m told reliably is a pivot from a different unworkable idea. ChopInk has goals of a 1,000 merchants by year end and is supported by Cradle and possibly had some investment from Telekom Malaysia.

And today, you’ve got the fourth player: Pirq. Pirq’s take is different: you receive an immediate discount of 20-50% instantly. You don’t collect chops for later redemption. Pirq is a US-based company flush with cash – currently USD$3.2 million has been raised (yes, thats USD not Ringgit). Their first expansion country: Malaysia, then Singapore. Pirq is like collecting chops meets Groupon (20-50% discounts on a bill last I checked at most restaurants is unsustainable). 

The grapevine tells me that Pirq has four sales people on-board. From an execution perspective, I love how they focus on areas. My biggest problem with these digital loyalty card applications is that I generally never visit any of their merchants! From a tech perspective, Pirq needs work.

I see Pirq as competition with group buying sites, which is definitely seeing fatigue (in Singapore they’re dwindling; in Malaysia?). The verdict is still out there how digital loyalty is going to be managed between ChopChop, ChopInk, Voucheres. Maybe well-funded Singaporean Perx might arrive eventually.

As a consumer, while I may not have to collect loyalty cards in my wallet any longer, I’m going to be collecting smartphone apps. Good thing you have folders on iOS :)

Who’s going to win? The people that make the better product & with better execution. Not just for the consumer (location based alerts, geo-fencing, etc) but for the merchants as well (smart ad posting, etc.). 

In another post, we’ll talk about money. Foreign money is rolling into companies coming into Malaysia (Rocket Internet, now Pirq), mainly because the USD or Euro goes further in Ringgit Malaysia land. Most of the discussion at webcampkl is focused on this.

Me? I’m naturally rooting for the bootstrapped entrepreneurs – that’s ChopChop.

continuing my awe with the great go-to-market execution of zalora malaysia, i happened to visit a starbucks over the weekend (my first in quite some time; i prefer drinking my rm2-5 coffee at the club). i also purchased my first frappuccino, normally preferring to go for a long black or a caramel macchiatto. why?

you can thank zalora & lazada. i saw an awesome banner offering a rm30 and rm50 discount.

one thing is clear though is that i could have probably done without the frappuccino. the starbucks staff weren’t proactive in giving me the voucher, and when prompted they just told me to take it. anyone could grab it basically…

that said, this is smart. in addition to whatever zalora is doing, they’re also going after the starbucks/yuppie/coffee drinking crowd. whom are mostly surfing the internet (no shortage of laptops at this particular starbucks). target market? check.

see the design for the coupons: zalora and lazada.

I’m not your typical shopper, but I’ve worked with a tonne of e-commerce in my days. From shopping carts to getting the word out, I’ve probably got to start listing more down here. 

One of the first shopping malls in Malaysia to me was jipaban. The terms (for sellers) weren’t awesome (have a bunch of stuff scribbled in my notebook that never materialized into a post), and I have no idea how they’re doing in Malaysia today. Strength? Blog advertising network link. Shortly thereafter, I saw postme, run by pos malaysia. I saw ads in the edge and even regular newspapers like the star. Clearly more promise but again, no idea how they’re doing today.

Then came zalora. Its hard to avoid them. Ads on the radio. Loyalty with bcard (seen at borders, starbucks, etc.). Today in email, hsbc cardholders get 15% off on zalora. Almost every other google ad that I see happens to be from zalora.

They’re going strong with mass media. And that’s brilliant because in Malaysia, online shopping/e-commerce have many impediments and zalora is out there spending money to make it better and convince people that buying online makes more sense. Malaysia totally needs this sort of forward thinking. Going beyond just the blogs that are part of blog advertising networks. 

Whether zalora succeeds or not in the long term, the money spent on a&p, getting the word out and persuading more people to become online shoppers is highly welcome. It will certainly help lots of independent retailers do well too.

I’m not a huge fan of many oppressive Malaysian laws, but I believe we need to fight the good fight and never let our freedoms on the Internet expire. The government works for us, not the other way around. An expiring regime tries many tricks, but its clear that there are rifts within the regime.

If you need more information as to why the amendments to the Evidence Act are bad, the Center for Independent Journalism in Malaysia has a pretty good resource: http://stop114a.wordpress.com/. Read more about it. I’m particularly pleased there is an infographic so for people that are lazy to read, the infographic tells all.

There’s a huge chunk of resources, and you can even put on a twibbon on Facebook & Twitter. I’ve done so on twitter at least.

I don’t plan on being silenced or blacked out per se, but its important people know about this movement.

I’ve been looking to get some text going and have been paying attention to fonts lately. I was curious to see if I could find Malaysian made/designed fonts & typefaces. Here are a few resources:

• Type design in Malaysia by Luc Devroye. Brilliant list, very complete. This is the best resource out there from what I gather.
• Ong Chong Wah is a pretty famous designer. His Bookman Old Style typeface was even included in Office.
• MyFonts has a list of Malaysian Typographic People.

Found some interesting work. Conceptual work with things like “bra-fonts”. Its looking like I’ll end up with some work of Ong Chong Wah soon.