Posts Tagged ‘apple’

Digital loyalty in the age of Passbook

I’ve been watching the digital loyalty space quite closely (see: THE CHOP SPACE (DIGITAL LOYALTY CARDS) IN MALAYSIA). I love being loyal to a business that rewards me. This forms the basis of how I choose what airline (alliance) to fly, or what hotel (chains) to stay at. I’m fortunate enough to be able to use multiple alliances and chains as I spend hundreds of days on the road every year, and live in a location where my business prospects are limited.

Why are digital loyalty cards great? I’ll let you in on a secret: I hate fat wallets. I’m sure you do too. My wallet is a Mighty Wallet, given to me as a gift at Christmas 2011 from Sara. It holds my essentials: credit cards, ATM cards, ID, drivers license, and cash. It expands to hold receipts and contracts when I decide to process them. Its unlike any leather wallet I’ve ever used as it doesn’t crack, expand out-of-shape or require care. My only complaint is that it is a little faded; I guess it just brings out its character.

Where did all my physical loyalty cards go? My old business card carrying case. In there is my Founder’s Card. My hotel loyalty cards from Hyatt, Starwood, and InterContinental. My Regus card. Two travel insurance cards. My Haagen-Dazs ice cream discount card. My Coffee Bean & Starbucks stored value cards. And many, many more. You get the drift I’m sure. Where does my business card carrying case go? Into my backpack.

In Malaysia, when I last counted, there were four playing in the digital loyalty space. There are many more that have launched since that post, and it has only been about two months since then.

What has this caused? Fragmentation. There is no one digital wallet for my needs. Instead of filling up my business card wallet, I’m filling up my phone with loyalty card applications (which you can now group thanks to folders). They all essentially do the same thing: scan some QR code. These wonderful applications have taken the physical cruft problem into the digital world. To some extent, it is worse because everytime they push an update, I have to download megabytes worth of application to my phone. Some turn on default sharing to Facebook which annoy me to no end (but apparently, merchants love it).

Google may have a solution to this. They call it Wallet. But its far from ready to take over my physical wallet & NFC has been around since 2006 in many a trial. A more elegant solution to me that I’ve seen work and have many people embracing it (including Starwood, Hyatt, Valet, etc.) is Passbook. You can use the Pass Kit APIs in your application. Passbook is more than just loyalty cards: boarding passes, tickets, etc. can be stored there. And it is location aware.

The best part about Passbook? You can use the PKPass files, and it works on Android phones with an application like PassWallet. How far Apple allows this is a good question, but we’ll leave that thought to another day.

Last week, Nazrul pointed me to an article: How to get your business on Apple’s Passbook.

I then heard Joe Beninato of Tello on This Week in Startups #298 and it hit me. Not only do you keep loyalty cards (via Tello’s PassTools – events, boarding passes, coupons, store cards, etc.), you can also provide feedback. User generated content (UGC) with a reward so to speak. So thats Yelp + digital loyalty. Malaysia isn’t a market where customer service is winning – many people expect more, and it is generally crap. Guess the private feedback option makes sense ;) The analytics feature is pretty standard for digital loyalty platforms – if you don’t have one now, you’re as good as dead.

Can Tello work in Malaysia? Possibly the Klang Valley/Penang (just like all these digital loyalty card services). You really need higher end phones for this sort of thing to work. Singapore is decidedly the land of iOS, so it might do a lot better there. It isn’t clear if there will be Android support or not. Android is growing in leaps & bounds, so I’m inclined to think this platform is rather important.

Why is UGC important? This digital loyalty business hits on two fronts: you have to grow the business by getting merchants as well as users. It really is a chicken & egg situation, because users do not come if there are no merchants, and merchants do not embrace if there are no users. UGC not only encourages others to visit the place (see how Yelp, Qype, Tripadvisor work), the feedback mechanism allows owners to write back. Overall, value provided for both the business owner & the user.

That said, not a single Malaysian company that I know of has started using Passbook, with the exception of Malaysian Airlines (their services might not be up to par, but their technology is usually ahead). I’m in Singapore as I write this and I’ve not seen a Singaporean establishment use Passbook either. There has been mention that Jurong Point, a mall, has started using it, and the claim is that they’re the first in Singapore to do so. I’ve never been to Jurong Point, and I don’t expect many people that don’t live there visit it either, but it could be a great case study. I expect great movements in this space come 2013 (after all, iOS6 is just a few months old now, it will get more mainstream next year; also the iPhone 5 is not even sold officially in Malaysia yet).

FaceTime long overdue to be an open standard

When FaceTime was announced, it was said to be built on open standards and it would be open allowing others to build on top of it. This was in September 2010. 

It has been over two years, and there is no such thing as an open standards compliant FaceTime. Today you still need to use an iPod Touch, iPad, or iPhone to make use of FaceTime.

When I unboxed my Nexus 7 tablet, the first question Sara asked me was if we could now FaceTime using that tablet. You see, we’ve gotten quite used to using FaceTime to keep in touch with each other as we are frequently thousands of miles apart, as I travel a lot.

Lately, Apple has even enabled FaceTime over 3G if you have an iPhone 4S or greater. I’m sure they fear that if it were an open standard, it would probably work on my iPhone 4 as well, thru third party software.

Most importantly as to why I’d like to see FaceTime to be an open standard? Ubiquity. Wouldn’t it be nice if I could use an Android tablet to talk to an iPad?

There was a 3G video standard quite some time back. I think Nokia might have pioneered it. Video calling over 3G was made popular on the Three network in Australia for example. This was in the early days of 3G usage (most phones still did GPRS, then EDGE, back then). I recall being able to make 10 minute calls over Three for free. It meant many people carried one regular phone, and one Three phone. Most importantly, this was based on open standards: an LG phone, spoke perfectly to an Ericsson one, which in turn spoke perfectly to a Nokia one.

I recall Apple denouncing video calling over the 3G network when FaceTime was launched. You needed bandwidth they said, so the experience was best delivered over WiFi. With the advent of LTE, they now believe you can do it over the wireless networks (in iOS6). But you’re locked in with whom you can speak to – other Apple users.

So, the late Steve Jobs vaguely promised that FaceTime would be open. Will the current Tim Cook make this happen?

Typing on tablets – 7″ vs 10″

I wrote this post entirely using my Nexus 7 (a 7″ tablet). I found that I couldn’t type well using it. I had to use it in portrait mode, and use my thumbs to type, which meant that it was utterly slow to generate a post.

On my 10″ iPad, I can comfortably type using the virtual/on-screen keyboard in landscape mode. In portrait mode it is nigh impossible.

In either situation, I’m naturally faster using a regular keyboard, and I do have an Apple Wireless Bluetooth keyboard for this purpose.

I’m now toying with the idea of getting a new iPad (retina display, 4th gen) or an iPad Mini. I’m enjoying consuming content on my Nexus 7. I wonder if I can justify creating more content on the iPad retina? Or do I just satisfy myself with a low-res iPad Mini, which will get updated to a retina display in a year or so?

Others have written about the typing situation: typing on iPad mini, John Gruber hunts & pecks.

Didn’t take long for iOS6-only apps

It didn’t take long for my prediction on 24 September to come true on 11 October. My suspiscion was also correct, it would be led by Marco Arment, but it had nothing to do with Instapaper, it was the launch of a new product titled The Magazine.

The reason to make it iOS 6 only?

It uses some iOS 6-only features and fonts, and it’s architected for iOS 6’s gesture handling. Setting this high baseline also greatly simplifies testing, maintenance, and future updates.

Wow. Fonts & gestures. Amazing.

Greed or tradeoff from Apple? 

Why the mini iPad?

Edwin Yapp thinks about why Apple would introduce a mini iPad. The thinking for me is simple:

  1. I almost exclusively use my Nexus 7 tablet now for everything. This includes surfing the Internet, reading books on the Kindle app, and more.
  2. The only thing it isn’t so good for at the moment is watching movies which I do on the plane (which I tend to be on a lot). And consuming video podcasts is definitely an issue since there is no iTunes syncing.
  3. The storage size isn’t so hot either – at 16GB I cannot load it up with a lot of movies like I can on my 64GB iPad.
  4. It is cheap. Replacing a USD$250+ device is much easier after 2 years than replacing a USD$700+ device when the software on it becomes obsolete.

Resolution size probably plays a huge role. I lug a 15″ MacBook Pro around now, because I’ve always been using 15″ laptops since the days of the PowerBook. Its simply because of the resolution: 1440×900. Today I’m thinking about a 13″ MacBook Air because its lighter and it also supports the 1440×900 resolution. Going from 15″ -> 13″ is a smaller screen size with the same screen real estate. 

I expect that with all these HD/retina displays, you can just fit more onto a smaller screen size.

Many have assumed that iOS developers only focus on developing for 2 sizes which is untrue. 480×320, 960×640, and now 1136×640 just for the iPhones/iPod Touches. Then there’s the iPad’s at 1024×768 & 2048×1536. Why not get a third? :-)

A 7″ iPad that syncs with iTunes, has more space than 16GB (maybe 32GB is the middle ground that I should probably grab), with a good resolution – its something I could definitely consider. Have to figure out how to watch movies on a smaller screen though…

The link between Yahoo!, Microsoft, Facebook, Nokia

Written 23 July 2012, but for some reason it never got posted. Better late than never I guess.

I tweeted (17 July 2012, 4:40am UTC+8): 

There’s an interesting link between Yahoo!, Microsoft, Bing, Facebook and Nokia. The bigger picture is competition against Google, Apple

This was literally moments after the news broke that Marissa Mayer resigned from Google to become the CEO of Yahoo!. I thought I’d expand on this link that I see.

Search is today not something that Yahoo! cares about. Its served by Bing from Microsoft. Bing is also the default on Windows Phone, the operating system that Nokia has taken a bet on (when in the USA, I use a Lumia Windows Phone and cannot complain). Search on Facebook is also powered by Bing thanks to a deal that Microsoft has with Facebook. Bing is a strong contender to Google’s search, and this space is clearly still getting investment (see how DuckDuckGo recently got VC funding too).

Yahoo! has mail that is very popular (it might still be the most popular out there). Microsoft has Hotmail. Facebook has “Facebook messages”. Nokia canned Ovi mail services. Yahoo!, Microsoft Messenger and Facebook Messenger also has instant messenger (IM) capabilities. Imagine a day when they all interconnect? It would be a straight fight against Google Chat.

Picasa is Google’s photo sharing site. Today the stream might be Google+. Yahoo! still has Flickr which is the Picasa equivalent, and for streaming? Imagine if there was a quick link to Facebook. Nokia can build in sharing to Flickr and Facebook quickly from their phones (they already have been doing this from time-to-time between phone releases including their MeeGo stint).

Videos seem to be missing from this big picture. Google has YouTube, and the rest of them have nothing with the exception of Facebook.

Maps? Nokia has got great mapping technology loaded on the Windows phone. It can supply this quite easily to everyone.

I haven’t once mentioned Apple yet. They use other search engines (and maybe the longer term strategy is something like what the Dolphin browser does: use Siri to search multiple search engines and aggregate the results so the user has no idea what search engine is being used). They have their own messenger service in iMessages. They have their own photo & video storage site – the iCloud. For maps, they are using OpenStreetMaps after having ditched Google Maps. I see Apple building their own ecosystem and going it alone.

What about developer appeal? I see many a developer hacking on a Mac OS X laptop or a Linux laptop. With the Apple ecosystem, it is obvious to develop on OSX. With the Google Android ecosystem and the rest of their toolkit, its clear you can be OS-agnostic (they support Mac, Linux, Windows). With the Microsoft/Nokia ecosystem? It seems like you need a Windows box, and that automatically turns me away quite quickly (though upcoming HTML5/CSS/JavaScript will allow more development on this platform, in an OS-agnostic sense). Facebook is OS-agnostic too.

It is an exciting time ahead. All of this is great for consumers! Ecosystems are a building and it is awesome to see alliances being built


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