Trust Agents
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- Make us want a product. Make us trust a person.
- Trust agents plant seeds that bloom into evangelism on their own. Simply to create a positive impression of the brand.
- Acknowledge. Apologize. Act.
- Always be connecting.
- Mastermind groups – likeminded people to call your own. Connect with others. This is an idea from Napoleon Hill’s Think & Grow Rich.
- Ronin – masterless samurai. I had no idea about this before, but I have certainly read up on the Ronin since.
- Have a wide network and you will never be in need of work.
Again, like most books on social media, this probably made a lot of sense to read in 2010, but listening to it now is also just as good. Even if you’re adept at social media, you will still learn something new which is a good thing.
