Coffee with luxury print purchases
I visited an Assouline bookstore in Seoul, S. Korea. After you make a purchase, you get the opportunity to have a drink at their attached cafe.
Recently we were in London, and Sara & I got to visit the Maison Assouline, nearby Picadilly Circus. It is a very beautiful store, with cafe to boot. Go upstairs, and you’ll end up seeing a professional bookbinder – he does everything by hand. Takes at least a week, average cost starts at £500. Same deal as above – purchase, have a drink.
When my family left London, I walked to the Monocle shop at George St, wanting to buy their new travel guides. I was told to go to their offices as they were going to have an event there. Fair enough, it was just a few blocks away. After making a purchase? They again said, visit their cafe, a few blocks away, to have a coffee or beer. I noticed this was happening at the shop at George St too (they don’t have an attached cafe). This again, is very smart cross-promotion of your retail adventures.
Is print luxury? Do you then expand the experience by ensuring people get to slow down, and consume more with a coffee?
