Colin Charles Agenda

Via Recode, Spotify says Apple won’t approve a new version of its app because it doesn’t want competition for Apple Music.

Why is this surprising to Spotify? Amazon has a Kindle app on the App Store but doesn’t sell books inside said app. Its Apple’s App Store, you play by their rules, no?

I read the New York Times which presumably allows you to subscribe via the app, but I log in via my account since I have a direct relationship with them. I read the Financial Times, and they didn’t want to play by the App Store rules – they’re a full-featured HTML5 application.

Maybe Spotify should take heed from the FT and invest further in play.spotify.com? (The spec obviously support it, since Rdio had a browser based interface before Spotify did; I don’t know the status of how mobile browsers handle it.)

I read: Nokia threatens London start-up over ‘HERE”.

It’s all about Lowdownapp (I’ve not heard about it before this), made by David J Senior & crew. I think the crux of the problem is that they have also released an app called HERE and Nokia is obviously pissed because of HERE Maps.

Apparently Nokia has spent USD$12m on creating the HERE brand and are now defending it.

I’m not surprised this startup hadn’t heard of it. I’m also not surprised that unless you’ve used a Windows phone, you’ve probably not heard about HERE Maps either. There was a release of HERE Maps on iOS, but I’m sure it never got the attention that Apple Maps or Google Maps got (I’m including Apple here because laugh as much as you want, being a default, really helps).

A few months back, I spoke to an entrepreneur doing indoor mapping, and mentioned to him that Google Maps is starting to encroach on that space as possible competition (he knew that). I then said that the best indoor maps I’d seen so far had come from HERE Maps. He had never heard about it, and he’s deep into mobile and mapping. 

It’s a sad fact of life that $12m is money not well spent, because no one at the moment really cares about the Windows phone platform; so if that is your app showcase, you’ve screwed the pooch. To make matters worse, you can’t even find HERE Maps on the Apple App Store today (it was pulled down in 2013, but apparently will make a comeback in early 2015). It is still available as a beta in the Android Play Store. I liked this thread between Benedict Evans and David Senior, because while its clear that Nokia does have a trademark, and its clear to Benedict Evans since he watches this market, its definitely unclear to the masses that Nokia has anything to do with Here.

Should all startups perform a trademark search before naming their companies? I’m not sure – its already hard to get a good name with domain/social media presence these days. Plus its time consuming (not to mention costly) to do a trademark search in multiple jurisdictions that you care about (or maybe you can use a service like this?). Not something the average startup wants to spend costs on.

Heck, even established companies like Microsoft end up doing a rename of SkyDrive to OneDrive to please BSkyB. So it’s not a startup rookie mistake either.

What happens next is likely that the folks at Lowdownapp will rename their Here app; the functionality I’m guessing will remain the same, it will just be called something different. Do I like it? Absolutely not. However as a bonus, it looks like the app only launched in Dec 2014 so maybe it will be easier giving in to this battle.

There has been a lot of talk about apps generally not doing well. There may be truth in the matter.

Let’s take my mother, a classic example of someone who plays Candy Crush (made by King, whom are now public listed in London). She plays this mainly on her iPad, but also on her iPhone.

Life began quite simply by just playing the game. She got up to nearly level 500, and she only made 3 in-app purchases. Countless hours of entertainment, for what amounts to 3×0.99 cents. You don’t get much for $3 these days.

Then suddenly with the help of automatic app updates (and the fact that the Average Revenue Per User (ARPU) needs to increase for earnings), she was required to login with Facebook finally.

She did, and started from scratch!!! Nearly 500 up there, and starting from scratch. You can’t imagine she’s pleased but she enjoys playing the game.

Fast forward to today, and the Facebook app logged her out. Candy Crush became aware & asked for a re-login. Lo and behold, the 70-odd levels she completed were gone and she had to start from scratch.

Her total investment in time? 8 months. Her total unrecoverable investment in in-app purchases? Less than $3. Her frustration levels? Like she wanted to throw the iPad at the wall!

What can we learn from this? Apps provide countless hours of entertainment for very little revenue to the app creator. App updates that break the database, eventually annoy the user. Is the user likely to continue with other games or apps? Possibly. But after a while there is app fatigue.

So it’s not about discovery. Sure the lists help. But being social (ie in-person) aids discovery too.

Being consistent, is key. Who downloads an offline travel guide, that gets updated and needs a resync, when you happen to be offline? I know a few offenders.

Splitting up apps that should be one – Facebook/Messenger, Foursquare/Swarm, etc. Then not providing a consistent interface, removing features or worse crashing when you’ve got to switch to the next app.

App fatigue is caused by putting the company or investor first, and the user last.

And as more contribute to the subpar user experience, the more smartphones will be whittled down to providing their basic functions provided for by Android & iOS with a sparse few extras. Overall, that makes the barrier to success much higher than before.